"Hala-Hala" Logo


Logo designed for Aerostar, the company that operates and manages Luis Muñoz Marín International Airport in Puerto Rico.

 
 
 

The logo is for a fundraising event featuring a Plane Pull. The name "Hala-Hala" is a play on words. In Spanish, "Hala" means "pull." Additionally, "Hala-Hala" references a genre of Latin music and dance that originated in Puerto Rico in the 1960s, known as Jala-Jala, reflecting its pronunciation in Puerto Rican Spanish. The logo employs a mirroring effect with the words to create abstractions of plane wings and direction using the resulting negative space. One of the words, "Hala," is reversed, but this is not immediately noticeable. The logo is contained in a luggage tag that supports the direction effect and the wing graphics.